Fri , November 21st, 2008
Assignment :: Father & Son photos for my friend Chad Shearer.
Gear Used :: Nikon D3 with Nikon 105mm f2 lens.
Lights Used :: Available window light with reflectors and scrims where needed.
While I don’t market family photography I end up shooting a lot of portraits for family and friends looking for original Christmas presents. My friend & kick a$$ graphic designer Chad Shearer of Caren West PR came in earlier this week for some photos of he and his son. With the studio at 98% completion, I’m shooting quite a bit in here now. I still have studio blogging to do. I have a lot of things to do. I need 48 hours in each day to catch up right now. Here are some more photos from this session.



Cheers,
Zack
Thu , November 20th, 2008

My good friends at Elekta called me this week to come in and shoot some images for a new service campaign they are working on. They wanted images shot on white seamless. Having been to their office a number of times I knew that there was no need to take a roll of white seamless with me and set it up. I just needed a white wall of which, they had many to choose from.
Assignment :: B&W portraits on a pure white background. Tight crops, low angles, normal angles, plenty of negative space for text and graphics.
Gear Used :: Three Nikon SB-25 flashes (paid $89 for each one!), Nikon D3, Nikon 35mm f2, Pocket Wizards.
Modifiers Used :: 10º grid spot for first image (cover shot) attached to flash via a bungee cord and a LightSphere that was painted black (DarkSphere), Westcott 60″ reflective umbrella for portraits.
Here is the set up for the cover shot…
For the following portraits I took the DarkSphere and grid off of the flash and put the 60″ umbrella on. Is it the most ground breaking photography you have ever seen? Of course not. As I say in the OneLight workshop though, this is the type of work I do to pay the bills. Simply understanding how to use off camera light can increase the jobs you are able to take on.
Here are some of the portraits…








Don’t forget to add to your fine art portfolio while you are out shooting.


Cheers,
Zack
Fri , October 31st, 2008
I really love the power of light. It gives me options. It gives me control. As I’m downloading images from today’s shoot with Nic Cowan, I have been looking at some other images from this year and came across some shots I did at John Michael Cooper’s Very Alt F workshop here in Atlanta. I don’t think I ever posted these. John and I tag teamed part of the shooting one day. He approached the subject one way and I went another way.
Here is the environment we were in…
With four lights I killed the ambient light…
Alien Bee 1600 with 20 degree grid on her face. SB800 at full power zoomed to 105mm for the hair. A pair of bare bulb Sunpak 120j’s under her dress at 1/2 power each.
Off to trick or treat with the kids! Have a safe Halloween y’all!
Cheers,
Zack
Fri , October 24th, 2008

Companies pour tens of thousands of dollars and up into their booths and presentations material when they are slinging their stuff to the industry.
Of all the amazing booths, presentations, and half naked Craig’s List models standing under softboxes, Megavision gets the “lawn of the month” award at this show. Simplicity is key. The symmetry of the chairs, the boldness of their signage, the turning of the table so that it transforms from your day to day square to a diamond. Diamonds are classy you know. The subtle use of trade show blue carpet says to you, “Hello, we are Megavision.”
In fact, their whole presentation sort of wraps up their new marketing campaign. ”Hello. We are Megavision. We’re so good we aren’t even going to show up.”
Highlights thus far? Metting David Hobby face to face! After three years of emails, David and I got to sit in and listen to UK photographer Drew Gardner speak about his work. I was so humbled and honored when David introduced me to Drew and he said “OH yeah, yer that OneLight guy. Yeah. Love what yer doin’ mate. Ya should come to London and do one. That’ll be fantastic!”
Jason Groupp’s party was the place to be earlier this week. I would say “Jason Groupp’s party was the place to be _______ night.” but I can’t remember what day it is right now.
Of all the things that had to get done here at PhotoPlus, the OneLight planning meeting for 2009 was crucial. I’m pretty sure we did that yesterday. Erik, Kara, Meg, and myself sat in the hotel lobby bar for four hours looking at the schedule for 2009 and framing in a schedule for the new workshops. I’m sad to say and happy to say that there will be fewer workshops in 2009. Happy to say that because the travel has been taking a toll on me and my family. Sad to say that because I love traveling so much.
We also had a conference call with Ross from FloSites. His crew have been working on the new OneLight site. It will be launching soon!
I think we had that meeting yesterday.
Lastly. I can not get over the fact that the best BBQ I’ve ever had in my life was in Brooklyn. Really? It was at a place called the Smoke Joint. Look it up the next time your here.
TGI?
Cheers,
Zack
One more day in NYC. I’m taking something more than my camera phone out today. Maybe I should have borrowed a camera from Megavision. Oh wait. They didn’t even show up. Well done.
Wed , October 22nd, 2008

Yo. Ay. I’m shootin’ ‘ere! :)
I have had a great time up here in Jersey teaching a double header OneLight. BIG thanks to Bryce York for bringing me up and opening his home to all of us. Meg and I are now heading into NYC for a few days. I’m really looking forward to meeting many new folks and connecting with old friends at Jason Groupp’s pre Photo Plus party tonight!
Cheers,
Zack
Thu , October 16th, 2008
As hard of a time I have judging photo competitions, I have taken on the role again! I’m a sucker for punishment. This time I get to sit alongside fellow ATLien Rachel Niesen from LaCour, Cliff Maunter, my new friend from the One Conference Jenn Bebb, and crusty ol’ me.
I’m a judge and sponsor of the Winter round of the WedComp competition. Check out the WedComp site for details about this great wedding photography competition. I didn’t even place last time so I’m going to take out my bitterness as a judge. Legislate from the bench! I’m joking! Really. :)
Cheers,
Zack
Wed , October 15th, 2008
I am back from the dead! At least that is how it feels right now. It has been an overwhelming few weeks as we get DVD’s out the door, conduct OneLights from the East to the West, and finish the studio build out.
For those who have been around on the OneLight Forum you probably have noticed the insane amount of spam that was taking over. We’ve gotten it cleaned out and have changed the registration process for new users. Hopefully that will take care of the spam issue.
Who is heading to NYC next week for Photo Plus? I’ll be up there with the entire OneLight / UsedFilm crew this year. I’m looking forward to Jason Groupp’s annual party. What other parties should I be aware of?
Are you hot for Apple? Are you hot for the new MacBook Pro? I have been waiting for a laptop upgrade for a few months now and I just got my hands on the new MacBook Pro with the multi-touch pad today. I have been doing ok on my MacBook until I’m conducting a workshop and trying to run a flat screen, Lightroom, and PhotoShop. As soon as Steve Jobs announced that they would be available today in the stores (via his media event yesterday) I got on the horn to my local Apple business rep and secured a spot in line.
I’ll put more of a formal review up later. I’ll just say it is by far the greatest computer I’ve owned. By. Far. And no… I don’t mind the glossy screen at all. I know some are not happy that a matte finish screen is not available for this machine but dang it all… After the first test run of images through Lightroom I have zero complaints. Zero. It is so fresh off the line that when I registered it online today, I got an email from Apple thanking me for registering my iPod Touch. Nice.
I hope you are all doing well. The DVD is in stock and shipping all week while we are still in town. The price jumps to $250 in the morning! Get on it! We will not be shipping next week since we will all be in NYC for workshops and Photo Plus. We will resume shipping after we get back on the 27th.
I’ll be resuming regular blogging by the second week of November. Between the buildout, new branding, workshops, shoots, and time with my family, the blog has had to take a break for a few weeks. Be sure to use an RSS reader so you’ll know when the posts start up again.
Please check in with me in the comments. Let me know what’s keeping you busy these days!
Cheers,
Zack
Sat , September 20th, 2008

I had the pleasure of being interviewed for another podcast this week. I met Ron Dawson of Cinematic Studios this week at the One Conference.
You can find the interview here. We re-capped the ONE experience and I talk about my personal life a bit more and the road I’ve walked to get to this place…
Here are a few images of the new studio space that we are building out right now. This is how it looked when we signed the lease. Previously the space was a hair salon.

Here is the exterior view from the street.

I have an insane few weeks coming up. Heck, I have an insane 6 weeks coming up. As I have time I will be documenting the studio build out here on the blog and discuss why a studio is the right decision for me. I hope you’ll follow along!
Cheers,
Zack
Thu , September 18th, 2008

I had the privilege of being interviewed by Bill & Ed over at LightSource for their pod cast. I really hope to meet these guys in person one day. I love what they do and what they give to our industry through the LightSource pod cast. If you aren’t familiar with them you really need to go dig through the archives. They have some amazing photographers in the archive to listen to.
You can find the interview here.
For those of you just coming around to my blog, I’ll be posting photos this week of the studio build out (as seen above) that I talked about on the podcast. I will also be talking about my philosophy of keeping a studio vs. working from home. And being this is my first REAL build out of a studio, I will be documenting the process that goes into it and how I’m making the space to fit my exact needs. I hope it will give you ideas about studio space as your business grows to the point of needing one. I’m also hoping I’ll hear from you folks who have a studio who have ideas and tips that I haven’t thought of yet.
Cheers,
Zack
Thu , September 18th, 2008
Meg and I just got home from Washington, IL where we have just spent an AMAZING 3 days at the ONE Conference hosted by Jeff & Julia Woods. I have much to say about this coming up. MUCH to say. I had the honor of speaking and attending this conference. MUCH to say about this coming up.
I’m glad to be home because I was on a plane last night that lost all of its hydraulic fluid for the tail section from pulling out of the gate to nearly taking off. We were next in line for take off when a warning light came on. The pilot aborted the take off, pulled back to the gate, and the mechanics soon found a massive problem with the hydraulic system. Thank you God for having that happen on the ground and not in the air!
DVDs? Yeah! I know! We are waiting on them as well! We have 2 of the 3 shipments we need. We are tracking down the other. We were expecting them yesterday but we are dealing with UPS here so please pray for us. I have really had it with UPS this year. More to come.
I need some serious amounts of coffee today.
Cheers,
Zack
PS - Thanks to Andrew & Rachel from Lacour for putting the above image on your blog so I could rip it off from you quicker than downloading my own photos. :)